Does a tattoo merely cover the skin, or does it also mask one's personality? Or does it, in fact, reveal more about our own identity? Once a symbol of social status and family affiliation, tattoos quickly became a modern lifestyle symbol. What do tattoos represent today, and what do they mean to individuals? Is tattooing still an act of individualization when it often relies on massively reproduced designs, or is our body increasingly becoming a living billboard that follows current market trends as a sign of group affiliation?
The self-build and print tattoo machine points to this issue as a countertrend to overconsumption, aiming to bring the tattoo back into focus as a personal expression.
